Ig Content Strategy Kite

When I started working with agencies on their content programs, I noticed a pattern. Many teams were producing blog posts, social clips, and landing page copy, but none of it seemed to connect. The traffic was flat. The leads were cold. And the clients were asking hard questions about ROI. That is when I realized the problem was not a lack of content. It was a lack of strategy. Specifically, the kind of strategy that treats every piece of content as part of a larger system,